I went to church on a recent Sunday and discovered that on Easter we were going to be a different church than we are on every other Sunday of the year. A church that normally has two different services (in reality they’re not that different from one another) at 9:30 and 11:00 is going to have identical services at 9:00 and 11:00. I’m sure their reasoning was along the lines of it being Easter and wanting to do something special, accommodate the crowds, etc. I understand that, but for me that’s only part of the problem. 

Easter is one of those days when a lot of people are going to make their twice yearly trek to church, so the church leaders, being the marketing geniuses they are tend to think they should do something special on that day. After all, if the show’s good enough maybe these twice-yearly attenders (Chreasters) will become regulars. Here’s the problem with that line of thinking.

When you decide to pull out all the stops and put on a big show, your Easter guests aren’t getting a true representation of who you are. They might be getting what you wish you were, or what you want them to think you are, or even you on steroids, but it’s not a true picture. For those who still don’t see the problem, what happens if they come back the next week?

For starters, some of them will show up at 9:00 for the 9:30 service since that’s the time they came on Easter. Those who come on time may not feel the same buzz in the air when they enter the building as they did the week before.  Once the service starts there’s a good chance they’ll feel it; the Easter switch. The church they attended on Easter and the church they’re in now are two different churches. Sure it’s the same building, some of the same people but it’s a totally different service. They’ve been duped!

Just because it’s Easter and you may attract a bigger crowd please don’t be different than any other Sunday. Sure you should celebrate the risen Christ. Go ahead and make it a Sunday to remember. But why is that different from the other Sundays of the year? Be true to who you are. This isn’t a contest, it’s Easter!

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